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Webflow SEO & AEO consultant - for marketing teams

Be the answer across Google and AI search

Google and AI keep moving the goalposts.
I make sure you still get found.

Book a call
Quick SEO audit
The problem

You've got the tools.
Who's driving them?

Webflow and its AI agents can now do a lot of the work, and your team can build pages fast. But tools and hands don't set the strategy, do the technical work behind getting found and quoted, or keep up as the rules change with every new AI model. That still needs someone who knows search, knows Webflow, and tracks how both keep shifting. Someone has to drive it. That's me.
No one owns search
It's nobody's actual job, so it sits at the edge of everyone's desk and never gets a real strategy or direction.
You're guessing what to target
Pages get picked on hunches, not on what people actually search and ask AI, so they miss the demand that's already there.
Invisible in AI answers
Your pages aren't structured to be quoted, so when buyers ask ChatGPT, Claude, or Google's AI Overviews, a competitor gets named instead.
The technical side gets skipped
Schema, structured data, metadata, site health, indexation, internal linking. The work that decides whether you get found, and nobody owns it.
The rules keep changing
Every Google update and new AI model shifts what works, and a busy team can't keep up.
Nothing gets measured
No one's tracking rankings or AI citations, so problems go unnoticed for months and you can't tell what's working.
The solution

Your outsourced head of search

You don't need another hire or another tool. I look after the search side of your site: the strategy, and the technical SEO and AEO work behind getting found and quoted. Your team builds the content pages to a clear plan and specs, quickly and on brand, which they're already good at. The specialist technical work stays with me, and I keep you visible as Google and AI search keep changing.
Step 1

Set the strategy

I'll audit where you stand in Google and AI search, research the keywords and prompts that matter, and find where competitors are getting picked over you, then turn it into a clear roadmap. You steer the priorities, I bring the search and Webflow expertise.

Page
Intent
Cluster
CRM Guide
Pillar
CRM Hub
Best CRM for SaaS
Use case
CRM Hub
HubSpot vs Salesforce
Comparison
CRM Hub
CRM onboarding checklist
Supporting
CRM Hub
Step 2

Handle the technical

I do the technical work hands-on in your Webflow: the structured data, asset management, site health, indexation, and internal linking that lets your content be read and understood.

37 structural issues fixed
Technical
Structure
Performance
Site health over time
Step 3

Shape the content

Content is what earns rankings and citations, so I define what each page needs to say and how to structure it to get found and quoted, then review what your team builds so every page is as strong as it can be.

Answers the questions buyers actually ask, structured to get quoted, and written in plain language, not autogenerated filler.

Pass
CRM Guide
Pillar page
Step 4

Monitor and keep you ahead

I keep the site healthy, watch how you show up across Google and AI search, and adjust as the models change. Each month I report back with a strategy session.

New cluster published
3 high-intent pages added to the CRM Hub this month.
Top page refreshed
Updated comparison page targeting new commercial queries.
Internal links strengthened
12 contextual links added to support pillar pages.
Adjusted for AI update
Tuned pages after the latest model change
What moved this month
Page
Intent
Cluster
CRM Guide
Pillar
CRM Hub
Best CRM for SaaS
Use case
CRM Hub
HubSpot vs Salesforce
Comparison
CRM Hub
CRM onboarding checklist
Supporting
CRM Hub
37 structural issues fixed
Technical
Structure
Performance
Site health over time

Answers the questions buyers actually ask, structured to get quoted, and written in plain language, not autogenerated filler.

Pass
CRM Guide
Pillar page
New cluster published
3 high-intent pages added to the CRM Hub this month.
Top page refreshed
Updated comparison page targeting new commercial queries.
Internal links strengthened
12 contextual links added to support pillar pages.
Adjusted for AI update
Tuned pages after the latest model change
What moved this month
Our Approach

What I do for you

Strategy and direction

I set the search strategy, do the keyword and prompt research and a brand gap analysis, and turn it into a roadmap your team can build to.

The technical side, handled

Structured data, schema, site health, indexation, internal linking. The specialist technical SEO and AEO work, done by me, hands-on, not left as a list of recommendations.

We spec, your team builds

You already have people who build on-brand pages fast. I give them clear content specs and review what ships, so the build stays quick and the SEO and AEO are right.

Answer-ready content

I make sure your content is structured to be quoted by AI, not just ranked, from the specs through to the schema.

Always current

SEO and AEO best practices change constantly. I track the updates and the shifts in AI search and adjust your site as they happen, so you never quietly fall behind.

Clear monthly reporting

A plain update on what changed, what I've done, and what to do next. No bloated dashboards.
Search signals
New opportunity detected
High-intent queries emerging around CRM migration.
Showing up in AI answers
Now cited by ChatGPT for CRM comparison questions.
Conversion page climbing
Comparison page moving into top 5 results.
Cluster gap identified
Missing content around pricing alternatives.
Ahead of the latest change
Pages adjusted after the recent AI model update.
Internal structure tightening
Link depth improving across key pages.
About me

A Webflow SEO and AEO partner with a difference

I'm Matt Ward, an SEO and AEO consultant for marketing teams. I look after the strategy and the technical work, your team builds the content to a clear plan, and you stay visible across Google and AI search as both keep changing. I've worked in Webflow as a designer and developer since 2018.

Small and easy to work with
Clear plans, clean technical work
Practical, not performative
Honest about what works
Pricing

One simple plan

One flat monthly rate. No setup fee, cancel any time.

£3,000 + VAT

Per month
What's included?
Technical, SEO and AEO audit, and a prioritised roadmap
Keyword and prompt research, and a brand gap analysis
SEO and AEO strategy, kept current as things change
Technical implementation done for you: structured data, asset management, site health, indexation
Content optimisation specs for your team to build to
New-page review and ongoing site health monitoring
Plain-English updates on algorithm and AI-model changes and what they mean for you
Monthly strategy session and a plain-language report
Compounding

What compounding
content looks like

Compounding isn't about publishing loads. It's about building a structure where every new page supports the rest, so your most important pages get stronger over time and keep showing up as search changes.

Build around topics, not random ideas

Create high-intent pages alongside supporting content

Link everything with intent, so authority flows to the pages that matter

FAQs

Questions?
Answered.

What do we actually get each month?

The search strategy and the specialist work, handled. Each month that means a clear plan and content specs for your team, the technical work done in your Webflow, reviews of new pages before they ship, and monitoring across Google and AI search. Plus a working session and a plain report, so you always know what's happening and why.

Who builds the pages, you or us?

Your team builds the content pages, to my specs, since you already have people who can do that quickly and on brand. I do the technical work myself, hands-on, and review everything before it ships. So it's not just advice: I own the strategy and the technical execution, your team owns the build.

How does the work flow each month?

I set the plan and hand your team clear specs for the content. You build to them, I handle the technical work and review each page before it goes live, and I keep an eye on site health throughout. A monthly session keeps the direction on track.

What if we don't have a team to build the pages?

Then I may not be the right fit yet, and I'll tell you. This works best when you have people who can build in Webflow and want an expert directing the search side. If you need the pages built for you too, that's a different conversation, so just ask.

How is this different from an AI-generated audit?

An AI can list generic problems. It can't do the technical fixes in your Webflow, judge what actually matters for your specific site, own the strategy as the landscape changes, or be accountable when you need answers. I do the work, not just the report.

Can you help us show up in AI tools like ChatGPT?

Yes, it's core to what I do. AI tools favour content that's well structured, clearly written, and consistent about who you are. I shape your content to answer real questions directly, handle the structured data so machines can read it, and keep your business details consistent across the web. That lifts Google rankings and improves the chance of being cited in AI answers. No one can guarantee AI placements, and I won't pretend otherwise.

What's the difference between SEO and AEO?

SEO gets your pages ranking in search results. AEO, answer engine optimisation, gets your content quoted when people ask AI tools like ChatGPT, Perplexity, or Google's AI Overviews. Both reward clear, well-structured, trustworthy content, but AEO leans harder on structured data, direct answers, and consistent information about who you are. I work on both, so you show up whether buyers search or ask.

When should we expect results?

SEO and AEO impact takes time to build. Most teams see early movement within a few months once the right pages and structure are live, with stronger gains compounding over 6 to 12 months depending on competition and starting point.

Ready to partner up?

matt ward
Operating as Stay Found Studio Ltd.
Webflow Certified Partner Badge
Address
Stay Found Studio Ltd
14A Queen Square
Bath
BA1 2HN
© Stay Found Studio Ltd. Company Number 17025022.
ContactSEO Audit